Common sense, along with academic research argue that attacking bigger competitors will likely cause failure. For example take, some studies undertaken at London Business School during the early 1990s which examined how new market entrants in lots of UK industries fared against bigger established competitors. For example, the failure rate of newbies was quite high. More than 85% advisors failed within 5yrs of entry. No.1 ranked firm in the particular industry were built with a odds of about 96% of surviving as No.1 - a near certainty. Yet, without disputing the information, you know of types of companies that attacked bigger competitors with positive results. In a number of instances, not simply did small firm survive but often were able to emerge as the leaders in the marketplace. Put simply, the tiny fish ate the top fish! IKEA did it inside the furniture retail business, Canon in copiers, Bright Horizons in the children's nursery and early education, Starbucks in coffee, Amazon in bookselling, and the list moves on; K-Mart, Southwest, Red Bull, Lulu, Netflix, Skype. So, what explains the prosperity of these outliers and exactly what do we all study from their experience? After studying greater than seventy such firms, Dr. Costas Markides, Professor of Strategic and International Management at London Business School, and author in the book Game Changing Strategies', incorporates a found a simple answer which he explains in their book; Successful attackers do not try to grow superior to their rivals. Rather, they actively adopt a new strategy and try to compete by changing the guidelines of the game of this marketplace. Dr. Costas Markides explains in Game Changing Strategies', that significant shifts in share of the market and company fortunes happened not by attempting to have fun playing the game greater than other sellers but by seeking to vary; in a way, by avoiding head-on competition. The strategy that appears to improve the odds of success would be the means of smashing the rules, of discovering and exploiting another business model from your one who established and bigger competitors deploy in a given industry. Dr. Costas Markides, himself, gave a detailed training module dependant on his book Game Changing Strategies' in Madinah Institute for Leadership & Entrepreneurship's executive education program; PALM2 (Program for Advanced Leadership & Management). If you're enthusiastic about learning a little more about upcoming executive education programs check out www.mile.org or view videos of professors in action on . The Madinah Institute for Leadership & Entrepreneurship (MILE) will be the firstly its kind non-profit world-class executive education institute that work well with top academic institutions, consulting organizations and professional groups from around the world and it is beneath the patronage of His Royal Highness Prince Abdulaziz bin Majed bin Abdulaziz Al Saud, Governor of Madinah.

Jefri Hilda @ 8:37 AM

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